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Advertisers can personalize Every personal advert to a particular consumer according to the user's former preferences. Advertisers might also track whether or not a customer has now observed a selected advertisement in order to decrease undesired repetitious exposures and provide enough time gaps in between exposures.[seventy two]
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Lots of prevalent online promotion procedures are controversial and more and more issue to regulation. Online advertisement revenues may not sufficiently switch other publishers' profits streams. Declining ad profits has led some publishers to hide their written content guiding paywalls.
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